Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pokémon GO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042C54 bg
#27496B
#046C9C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Join Trainers across the globe who are discovering Pokémon as they explore the world around them. Pokémon GO is the global gaming sensation that has been downloaded over 1 billion times and named “Best Mobile Game” by the Game Developers Choice Awards and “Best App of the Year” by TechCrunch. _______________ UNCOVER THE WORLD OF POKÉMON: Explore and discover Pokémon wherever you are! CATCH more Pokémon to complete your Pokédex! JOURNEY alongside your Buddy Pokémon to help make your Pokémon stronger and earn rewards! COMPETE in epic Gym battles and... TEAM UP and UNITE with other Trainers to catch powerful Pokémon during Raid Battles! It’s time to get moving—your real-life adventures await! Let’s GO! _______________ With the player’s permission, Adventure Sync uses the Health app to enable the player to earn walking distance when the app is closed. Notes: - This app is free-to…
App details
What you can learn from Pokémon GO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Pokémon GO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pokémon GO runs a dark set where the background shifts from screenshot to screenshot (first shot #042C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.