Sampled from 6 of SGSecure's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#243C74 accent
#111111 text
SGSecure is Singapore’s community response to the threat of terrorism. It is a movement to build the resilience of our community and a call to action to everyone in our society to come together to safeguard Singapore and our way of life. Use the SGSecure app to: - send videos, photos and incident details to the authorities if you see anything suspicious. - receive timely alerts from the authorities in the event of major emergencies, as well as security-related updates and advisories. - activate the Personal SOS feature to contact the Police via the Police’s SMS 70999 service, and allow them to access your approximate location, if you require emergency Police assistance but are unable to call ‘999’. - contact the authorities when you require emergency assistance. - respond to nearby cardiac arrest cases and minor fires. - locate the nearest AED in your vicinity. - be informed of the la…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are SGSecure's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SGSecure runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #243C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.