Sampled from 3 of Falck Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FC1C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
I Falck Online kan du utföra flera tjänster direkt online. Genom appen får du tillgång till våra specialister över hela landet via videosamtal i mobilen eller på surfplatta. Onlinebesök är ett komplement till fysiskt besök eller telefonsamtal med oss. I appen finns också möjlighet att, förutom rådgivning och stödsamtal, kris- och personalstöd få dropin tider för förstadagsintyg och göra webbokning för vissa avtalade tjänster. Du laddar ner appen kostnadsfritt och loggar enkelt in med hjälp av BanklD eller med Information du har fått från oss på Falck. Onlinetjänsten finns på en CE-märkt plattform godkänd av Läkemedelsverket för användning i medicinskt syfte. All information hanteras enligt GDPR och PDL på säkra servrar. Videobesöket spelas inte in och ingen information från samtalet lagras.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Falck Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Falck Online runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC1C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.