Sampled from 6 of Gens de Confiance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64A484 accent
#111111 text
**À PROPOS DE GENS DE CONFIANCE** Gens de Confiance s’impose comme la plateforme incontournable de petites annonces : plus de 2 millions de membres peuvent acheter, vendre et louer en ligne en toute sécurité. La confiance et la qualité de la communauté permettent un haut niveau d’exclusivité : 70 % des annonces ne sont trouvables nulle part ailleurs. Créée en 2014, la start-up est localisée à Nantes et regroupe plus de 80 collaborateurs. Le principe est simple : Gens de Confiance est ouvert à tous mais sur recommandation. Chaque inscrit doit trouver minimum 3 parrains et s’engage à respecter les valeurs de la plateforme : honnêteté, bienveillance et responsabilité. En complément, l’équipe Bonheur, composée de 10 personnes, veille à l’esprit du site par une modération des annonces et une médiation en cas de litige, pouvant aller jusqu’à la suspension de comptes de membres et de leurs p…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Gens de Confiance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gens de Confiance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64A484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.