Sampled from 6 of Western Union Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FCDC04 accent
#FFFFFF text
Enjoy a $0 transfer fee* on your first transfer with Western Union®. Send money fast to Canada and globally, available 24/7. Send money, track money transfers, pay bills, review exchange rates, and find agent locations- all on the go with the Western Union® money transfer app. WE MOVE MONEY TO MORE THAN 200 COUNTRIES AND TERRITORIES Your friends and loved ones can receive the funds directly to their bank account or mobile wallet** or pick up cash in their own currency at a convenient location near them. SIMPLE CARD SCANNING Quickly make a money transfer by setting up card payments on your mobile phone. EASILY VIEW EXCHANGE RATES View the latest international exchange rates instantly using the widget on our mobile money transfer app. See how the US dollar compares to other currencies on the move. QUICKLY REPEAT TRANSFERS Save your receiver’s details to your…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Western Union Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Western Union Canada runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCDC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.