Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Octopus 八達通's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC9C04 accent
#111111 text
Screenshots
Icon palette
About this app
Take it easy with the Octopus App! Manage your everyday expenses – top up your Octopus cards, pay online, and reap additional rewards – all with your mobile! Services include: TOP UP YOUR OCTOPUS, CHECK EXPENSES AND COLLECT SUBSIDIES Go cashless and top up your own Octopus cards and even your family’s via Faster Payment System (FPS); check your card’s remaining value and spending records, and collect Public Transport Fare Subsidies GET MOBILE OCTOPUS FOR EXTRA EASE AND CONVENIENCE Add an Octopus to your iPhone or Apple Watch and reload anytime anywhere; style it with your favourite card images! PAY ONLINE WITH OCTOPUS, FOR TRANSPORT, RETAIL AND MORE Purchase MTR, KMB or Sun Ferry monthly pass without queuing; buy at popular online merchants such as supermarkets and fast food restaurants; even pay Government and telecom bills “DOOD REWARDS” PLATFORM – EVERYDAY REWARDS SUPERPOWER…
App details
What you can learn from Octopus 八達通
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Octopus 八達通's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Octopus 八達通 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC9C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.