Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 公众号助手's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#1CB47C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
公众号助手是一款微信官方出品的应用。它能将你的iPhone变成一个随身的公众号“工作室”，无论身处何地，你都可以发表内容、与读者互动。简洁的编辑工具让每个人轻松变身为作者，留住即刻的灵感，尽享内容创作的乐趣。公众号助手让每个有才华的个体都有机会被关注，都有自己的品牌。 为什么要使用公众号助手： - 实时互动：第一时间收到来自读者的消息并及时回复，或使用星标功能精选优质留言，向大众公开。 - 便捷创作：在编辑图文消息时，可一键添加图片和音乐；也可以快速的发布图片和文字消息。没有及时发出的图文消息会被存储在草稿箱里。还可以随时修改已发文章中的错别字。 - 用户管理：使用关注者排行榜来了解最关心你的读者，或使用数据统计来随时了解最新的文章阅读、用户分享情况。 - 帐号管理：可在手机上修改公众号头像、名称和简介。
App details
What you can learn from 公众号助手
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are 公众号助手's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 公众号助手 runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1CB47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.