Sampled from 4 of ICBC Token Virtual's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC242C accent
#111111 text
Con ICBC Token Virtual, realizá tus operaciones en internet de la forma más segura y práctica. Descargá la aplicación en tu celular y accedé a un doble factor de autenticación. La aplicación generará un código de seguridad de 6 dígitos, que cambia periódicamente y en forma automática, para darte siempre la mayor seguridad en cada operación. No es necesario contar con conexión a internet para generar tu código de seguridad. Solo necesitaras estar conectado al momento de activar la aplicación ICBC Token Virtual en tu smartphone. Comenzá a operar en 3 simples pasos: 1. Descargá la aplicación en tu smartphone 2. Acercate a un Cajero Automático de la red Banelco con tu tarjeta de débito e ingresá tu pin. Seleccioná la opción CLAVES >GENERACIÓN DE CLAVE > TOKEN VIRTUAL - Ingresá tu tipo y número de documento y una clave de 6 dígitos. Esta clave será de uso exclusivo para ICBC Token …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ICBC Token Virtual's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICBC Token Virtual runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.