Sampled from 4 of Minha Sanepar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04649C accent
#111111 text
Sanepar Mobile é o aplicativo destinado ao autoatendimento de clientes da Companhia de Saneamento do Paraná. A Sanepar presta serviços para a população com abastecimento de água tratada, coleta e tratamento de esgoto sanitário, e de coleta seletiva e destinação de resíduos sólidos. Com este aplicativo é possível: - Verificar falta d’água; - Saber onde pagar a conta; - Localizar centrais de relacionamento; - Consultar histórico de consumo e pagamentos; - Consultar débitos, código de barras e QRCODE para pagamento via PIX; - Emissão de segunda via de contas; - Atualizar dados cadastrais, data de vencimento e endereço alternativo; - Solicitar verificação de qualidade da água; - Solicitar serviços; - Fazer adesão à Fatura Digital.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Minha Sanepar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Minha Sanepar runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04649C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.