Sampled from 6 of Farmatodo Col's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCF4F4 bg
#B3D6D6
#448CCC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Farmatodo es una cadena de farmacias que te ofrece la mejor experiencia para comprar tus medicinas, cosméticos, productos para tu bebé, cuidado personal, alimentos, hogar y mucho más a los mejores precios. ¡Con nuestra app y página Web podrás hacer pedidos y tenerlos en casa en menos de 45min! ¿Tienes una emergencia, te sientes mal, se te acabaron los pañales para tu bebé? ¿Vas de regreso del trabajo y no quieres cargar con las bolsas de tu compra? ¡Pedidos en menos de 45 mins! ¿Tienes alguna duda sobre un medicamento, presentación o consulta general? ¿No entiendes que dice la fórmula médica que te recetaron? ¿Tu abuelita se siente mal y no tiene cómo pedir ni pagar? Envía pedidos a tu casa y a las de tus familiares pagando en línea. ¿Quieres comprar tu esmalte pero no sabes qué color llevar? ¡Pide los colores que quieras y devuelve los que no te gusten! ¿Son las 2 a.m. y tu bebé…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Farmatodo Col's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmatodo Col runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCF4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #448CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.