Sampled from 5 of Zorg Messenger's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049C04 accent
#111111 text
De Zorg Messenger stelt zorgprofessionals in staat om veilig, betrouwbaar en eenvoudig berichten en bestanden uit te wisselen met collega’s, externe contacten en patiënten en/of cliënten. Snel en gemakkelijk communiceren is een absolute must in de gezondheidszorg. De Zorg Messenger is een totaaloplossing voor veilige digitale communicatie. Te gebruiken als zelfstandige messenger app of in een hybride combinatie met mail (exchange, hosted). Enkele kenmerken van de Zorg Messenger zijn: - 1-op-1 conversaties en groepschats. - Beschikbaar voor desktops, tablets, smartphones en wearables. Op elk moment en elke plaats. - Beveiligde e-mailconversaties via de KPN Zorg Messenger met behulp van ‘hybrid messaging’. - Uitgebreide integratiemogelijkheden met zorg specifieke applicaties zoals Huisarts Informatiesystemen, Elektronische Patiënten Dossiers en FACT-borden. - Constante verbetering …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Zorg Messenger's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zorg Messenger runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.