Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sephora - Beauty Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCDC6C accent
#111111 text
Screenshots
Icon palette
About this app
This is your personal access to the world of Sephora. SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere. • Quickly and easily browse a variety of products and shop from wherever you are • Get app-exclusive perks: sneak previews, early access, special promotions and more • Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines) Beauty Pass - Sephora Membership • Download the app to receive 50 POINTS • 40 POINTS when you create a Beauty Pass account and sign in on the app • Enjoy 10% off your first online purchase* • Keep track of your Beauty Pass points digitally • Redeem exciting products and gift sets in the Rewards Boutique • View past purchases and products you’ve wishlisted • Access member-exclusive deals and benefits • Get 2X bonus points on a purchase during your birth…
App details
What you can learn from Sephora - Beauty Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Sephora - Beauty Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora - Beauty Shopping runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCDC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.