Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of USA Dating - Datee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#447C9C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Datee is using science to help you find your perfect match .. in seconds! * If a man can’t decide what to wear on a date, he might want to wear blue. Studies show that women are attracted to men in blue. * Women who post a photo receive twice as many messages as women who don’t. * On average, it takes between 12 to 14 dates before couples will trade house keys. * Couples usually wait until six to eight dates before they are willing to enter into an exclusive relationship. * Close to 45% of dating members in the United States have children. * 92% of single parents would rather date other single parents. * There are 95.9 million unmarried people in the U.S. of which 47% are men and 53% are women. * 4 out of 10 workplace dating relationships result in marriage. We know a lot about dating. Let our science work for you. Let us help you find your perfect partner. Honest, straightforward mat…
App details
What you can learn from USA Dating - Datee
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are USA Dating - Datee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: USA Dating - Datee runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #447C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.