Sampled from 6 of Umvuzo Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCBC04 accent
#111111 text
The Umvuzo Health Medical Scheme mobile app is free for all active Umvuzo members. This app is easy to use and provides a convenient way to access key information on your Umvuzo Health membership, anywhere, anytime. Some of the App features available : View your membership details View your personal details View your most recent claims View your available benefits and track benefit usage Anyone can download the app, but you have to be an active Umvuzo Health member to be able to log into the app. Once you have downloaded the app, you will be prompted with the steps to follow to log into your membership profile.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Umvuzo Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Umvuzo Health runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.