Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of BoF Professional's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#744C24 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Blending unmissable updates with authoritative analysis into the inner workings of the fashion industry, BoF’s iOS app ensures the news and analysis you need are ready to read, wherever you are. The BoF iOS app includes: • Real-time breaking news alerts • Article search and filtering • Daily and weekly briefings • Unlimited access to the BoF archive Download today to stay informed with trusted insights that give you the competitive advantage. About The Business of Fashion BoF is an independent community for fashion, combining agenda-setting journalism with practical professional development, to power positive change in the industry. What is BoF Professional? The must-have subscription that grants access to the first global membership community for fashion, including exclusive members-only analysis, unlimited articles, online learning from BoF Education, the BoF iOS app a…
App details
What you can learn from BoF Professional
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are BoF Professional's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BoF Professional runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #744C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.