Sampled from 5 of TerMed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECF4 bg
#C1CFD6
#0C3C84 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Mit TerMed organisieren Sie Arzttermine, Rezepte und Videosprechstunden einfach digital. Bleiben Sie jederzeit mit Ihrer Arztpraxis verbunden – sicher, bequem und datenschutzkonform. Funktionen im Überblick: Termine buchen & verwalten Vereinbaren und verwalten Sie Arzttermine rund um die Uhr – ohne Warteschleife. Videosprechstunden Nehmen Sie an verschlüsselten Online-Sprechstunden teil – einfach, sicher und ortsunabhängig. Digitale Patientenformulare Füllen Sie Anamnesen und Einverständniserklärungen bequem digital aus – schon vor dem Praxisbesuch. Medikamentenverwaltung Behalten Sie Ihre Medikamente im Blick und verwalten Sie Ihre Einnahmen übersichtlich. Rezepte & Überweisungen anfordern Stellen Sie Anfragen an Ihre Praxis digital – jederzeit und ohne Anruf. Ihre Vorteile: Direkte Verbindung zu Ihrer Arztpraxis Datenschutzkonforme Kommunikation (DSGVO) Sichere Datenübertragung…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are TerMed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TerMed runs a light set with one background colour (#DCECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.