Sampled from 6 of MyRacehorse's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC044C bg
#FC2765
#A40434 accent
#FFFFFF text
MyRacehorse is an ownership platform that makes it possible for anyone to own a share in a top racehorse for as little as $100. Browse available horses from top ownership groups and top trainers. The MRH marketplace connects buyers and sellers of the worlds best thoroughbreds. This fully transparent marketplace provides users a depth of information about the horses for sale. This includes information on the ownership group, the pedigree, the projected expenses and commissions, sales history, race records, the valuation, and more.. Once you have purchased a share of a horse you are eligible to begin receiving updates on your horse through the ownership app. Hear directly from the trainer, the ownership group, and the jockey. In addition to the app updates, the MyRacehorse ownership team will provide a suite of experiential services for owners. This includes tours to visit the horse at…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MyRacehorse's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyRacehorse runs a dark set where the background shifts from screenshot to screenshot (first shot #FC044C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A40434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.