Sampled from 6 of LIPS(リップス) メイク・コスメ・化粧品のコスメアプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC7C7C accent
#111111 text
コスメ・メイク・化粧品のクチコミを検索、コスメの通販ができるコスメアプリ LIPS ◆コスメアプリLIPSでできること◆ ・人気のコスメやメイクアップ商品を検索してクチコミを確認 ・気になるコスメやメイクアップ商品をそのまま通販で購入 ・デパコスもプチプラコスメも買い物でき、LIPSのコスメ通販ならポイントが貯まる ・プロのパーソナルカラー診断士が監修したパーソナルカラー診断で似合う色がわかる ・顔診断で自分に似合うメイクアップがわかる ・豊富な診断で似合うがすぐに見つかる ・YouTuberや人気ユーザー、友達のクチコミをフォロー ・気になるコスメをワンタッチで保存 ・ミュート機能で自分と似た年代のクチコミに絞って検索 ・メイクアップを投稿して友達と共有 ・人気のコスメ・化粧品・メイクアップをランキングでチェック ・おしゃれな人のメイクやヘアアレンジなどのメイクを動画で確認 ・LIPSのコスメ通販で貯まったポイントで、お得にコスメを購入 ・友達のメイクアップ投稿を見るだけでポイントが貯まる ・毎日当たるコスメクーポンも ◆コス…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are LIPS(リップス) メイク・コスメ・化粧品のコスメアプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LIPS(リップス) メイク・コスメ・化粧品のコスメアプリ runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC7C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.