Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Taronga Zoo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A4744C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
With over 4000 animals to see and 20 Keeper Talks and Shows a day, you’ll need a helping hand to get the most out of your day at Taronga Zoo Sydney. Download the official Taronga Zoo App. It’s a must-have companion for your Zoo visit! Browse the interactive Map, see up-to-date info on Sky Safari, keeper talks, shows and animal encounters, discover kid’s Wild Squad Missions and much more! Features: - The Interactive Map will show you where you are in the Zoo and give you directions and estimated distance to all the animals, events and more! - “What’s On” will give you the latest schedule for the Zoo’s Sky Safari, Shows, Talks and Encounters. Never miss a Show or Talk again by adding them to “My Day”. You’ll get a reminder when they are about to start. - Learn more about the amazing Zoo animals via our proximity sensing iBeacons. Open the App and you’ll see more fascinating facts in front…
App details
What you can learn from Taronga Zoo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Taronga Zoo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Taronga Zoo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A4744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.