Sampled from 6 of Lyft Driver's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C0C14 bg
#3B2E34
#743C24 accent
#FFFFFF text
WHY LYFT? Earn good money and meet great people. EARN FAST Get paid quickly with options to cash out instantly, daily, and weekly. Plus, earn bonuses, rewards, and keep 100% of rider tips. SEE YOUR PAY UPFRONT View earnings and trip details before accepting every ride. HIGHEST-RATED RIDERS Lyft has the best riders in town. They’re friendly, generous, and highly-rated. FLEXIBLE Earn money on your schedule. Choose where you drive—and where you don’t—with location filters. GET 24/7 SUPPORT With on-demand help and safety features, you can hit the road with peace of mind. APPLE CARPLAY Lyft Maps connects to your in-car system so your directions, ride details, and music are all in one place. GET STARTED Apply today to start earning with Lyft. — Apple CarPlay is a trademark of Apple Inc. For Lyft drivers, continued use of GPS running in the background can dramatically decrease ba…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Lyft Driver's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lyft Driver runs a dark set with one background colour (#1C0C14) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #743C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.