Screenshot style breakdown
Sampled from 6 of Planned Parenthood Direct℠'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#449CD4 accent
#111111 text
- #3=] Emergency Contraception > @® Faas > [) Health Center Appointment >
- #4Ihave gotten cholestasis
- #5?We will automatically charge your card and ship your refi for up. be sure to keep them on
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 11 words on average (longest 18).
Screenshots
Icon palette
About this app
Can’t go to the doctor? Get convenient home delivery or pharmacy pickup options—your prescriptions will always be stress-free, affordable, and completely private. Available in select states. Download the app to learn more! HOW IT WORKS 1. After downloading the app, create an account or continue as a guest user. 2. Select a service: birth control, emergency contraception, UTI treatment, or schedule a health center appointment. 3. Answer a few health questions so clinicians can determine what's best for you. 4. Add payment and shipping information to submit your request for review by a clinician. 5. From here, you’ll be well on your way to quickly and easily getting the care you need! PRESCRIPTIONS YOU NEED, WHEN YOU NEED THEM • Delivered subscription birth control pills starting at $20/pack; includes auto-refills for up to one year + free shipping. • Pharmacy pickup options for bi…
App details
What you can learn from Planned Parenthood Direct℠
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Planned Parenthood Direct℠'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Planned Parenthood Direct℠ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #449CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.