Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of NYC Ferry's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2CACEC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Commuting made comfortable with NYC Ferry. Come see just how easy (and enjoyable) your journey can be. Here are 5 great things you can expect from the NYC Ferry app: Help NYC “go green” with paperless ticketing! Buy and use tickets directly from your phone. Take the stress out of your commute with live scheduling and real-time updates. Get ready for an adventure! Explore NYC with our end-to-end trip planner. Stay ahead of the game with push notifications for the routes that matter to YOU. Love to ride? Take advantage of our 30-day Unlimited Pass! Available in-app only. NYC Ferry (operated by Hornblower) proudly serves New Yorkers in Manhattan, Brooklyn, Queens and The Bronx along the East River. Our state-of-the-art vessels offer you a better commuting experience—all for the same price as a subway ride!
App details
What you can learn from NYC Ferry
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are NYC Ferry's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NYC Ferry runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CACEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.