Screenshot style breakdown
Sampled from 5 of Simons - A Fashion Destination's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0C5C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Get your fashion fix wherever you are! Trends, new arrivals, and today's top brands are all available here, right at your fingertips. Download the Simons app: It's easy, fun, and intuitive! - Personalized Environment: A world that's suited to you in order to make shopping a snap - Notifications: Enable them to hear about the latest trends, our exclusive offers and events, and much more - Wish List: Save all the pieces you've had your eyes on all in one place - Wardrobe: A catalogue of your purchases that you can access anywhere and at any time - Geolocate Items: Quickly find out the availability of products in store Our private labels: Twik, Icône, Contemporaine, i.FiV5, Miiyu par Simons, Le 31, Djab. Our most popular brands: Tommy Hilfiger, Canada Goose, Nike, adidas, Michael Kors, Vans, Under Armour, Levi’s, North Face, Calvin Klein, Champion, Lacoste, Columbia. Our internat…
App details
What you can learn from Simons - A Fashion Destination
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Simons - A Fashion Destination's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Simons - A Fashion Destination runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.