Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The North Face's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8CA4B4 bg
#7B909E
#443C6C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The North Face is one of the world's most trusted names in outdoor clothing, hiking gear, and apparel — built for everything from high-alpine expeditions to everyday wear. Whether you're looking for new hiking boots for the trail, a fleece for the commute, or technical camping gear for the mountain, the TNF app puts the full collection at your fingertips. Shop iconic jackets, versatile casual apparel, and activewear fit for everything from Everest to the everyday. The North Face makes premium gear that holds up wherever you take it — and looks good doing it. XPLR Pass — Our Free Loyalty Program The North Face app is the best way to get the most from your XPLR Pass membership. • Access your rewards, point balance, activity history and account details anytime. • Not a member yet? Join XPLR Pass free and unlock exclusive gear, members-only product testing, points on every purchase, and mo…
App details
What you can learn from The North Face
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are The North Face's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The North Face runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #8CA4B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #443C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.