Sampled from 6 of The Economist: News & Analysis's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4140C bg
#E7342E
#7C1C1C accent
#FFFFFF text
The world is complex—and changing fast. The Economist app unlocks independent reporting and news analysis from correspondents across the globe. Offering articles, podcasts, short-form videos and more, our app is a simple way to make sense of big news on the go. In a constantly changing landscape, know which way is up with The Economist’s smart takes on the latest world news. What does The Economist report on? With expert journalists around the world, The Economist reports on US and world politics, economics, business, science, technology news and more. We go beyond the headlines, connecting the dots to explain the news today and implications for tomorrow. Why choose The Economist app? Get unlimited access to The Economist’s trusted, fact-checked reporting and analysis of the news, wherever you are. Our app gives you daily updates on the most important news stories shaping our world…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are The Economist: News & Analysis's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Economist: News & Analysis runs a dark set with one background colour (#E4140C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C1C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.