Sampled from 6 of Bluebikes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0474B4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 4.8 words on average (longest 6).
Bluebikes is metro-Boston’s public bike share system. With thousands of bikes available 24/7 at hundreds of stations throughout Metro-Boston, Bluebikes is one of the most popular bike shares in the country. Use the app to find your closest station and purchase a pass. Then unlock one of Bluebikes' safe, sturdy, easy to ride bikes, and get riding right away. When you’re done riding, simply return the bike to an available dock at any station in the network. The app will show you all station locations, with real-time bike and dock availability, and you can save your favorites for later reference. Tap a station pin or location and the app will show you the best route to get there. Ideal for one-way trips, commutes to work or school, running errands, meeting friends for dinner, going to a game, or just cruising around metro-Boston to see the sights. All trips under 45 minutes are included …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Bluebikes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bluebikes runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0474B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.