Sampled from 5 of CV Play's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#04C4F4 accent
#FFFFFF text
A boa imagem do Piauí com você em qualquer lugar, na hora que você quiser. CV Play: você com a Cidade Verde na palma da sua mão. Assista aos vídeos do dia com o jornalismo de credibilidade e boa qualidade que você já conhece. O aplicativo mostra ainda o Piauí em vídeo com arquivos exclusivos e programas especiais já exibidos na TV. Além da TV Cidade Verde ao vivo, à versão mobile do portal Cidadeverde.com e às Rádios Cidade Verde e CV Mais em tempo real.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are CV Play's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CV Play runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04C4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.