Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Royal Caribbean International's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#0494D4 accent
#111111 text
Screenshots
Icon palette
About this app
A lifetime of vacations, at your fingertips Explore cruises – from Europe to Alaska, the Caribbean to Asia, and Mexico to Australia – and book with just a few taps. Get great deals and buy gift cards to use on pre-cruise purchases and new bookings. Tackle all your travel planning, too. Find and book great deals on flights, explore transportation and lodging options, and plan your entire journey. And stay in vacation mode all year long by shopping VacayMarket, where you can purchase thoughtfully curated merch and gear to outfit your upcoming cruise and have items delivered to your U.S. address. Learn more about our brands, ships, and destinations by watching exciting videos. And learn about the benefits of our loyalty program, the Crown & Anchor® Society, as well as one-for-one tier matching across all our brands. Enroll with a simple tap or track your tier and benefits if you’re…
App details
What you can learn from Royal Caribbean International
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Royal Caribbean International's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Royal Caribbean International runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.