Screenshot style breakdown
Sampled from 6 of Allstate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042C54 bg
#27496B
#0494D4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
With the Allstate app, you can: • Quickly access your digital proof of insurance (pink card) • Go paperless! Keep track of important insurance information securely. • Access your policy documents • Update or change your saved credit card for payments • View your billing information and make a payment • Review your current coverage and request changes • Easily report a claim • See claim details, including your auto deductible and advisor information • Estimate the premium for a new vehicle based on your existing coverage* • Receive important notifications related to your account *Feature currently not available for customers in New Brunswick
App details
What you can learn from Allstate
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Allstate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Allstate runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #042C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.