Sampled from 4 of Metrópoles's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#944C34 accent
#111111 text
O Metrópoles é um portal nativo digital, sediado em Brasília. Há dois anos, uma equipe formada por mais de 130 profissionais trabalha para provar que a internet é hoje a plataforma mais completa à disposição do jornalismo. A agilidade das notícias quentes, chamadas de hard news, e a profundidade de reportagens especiais têm espaço garantido e muita visibilidade por aqui. Neste aplicativo, o leitor encontrará notícias relevantes sobre a capital da República, saberá em primeira mão das decisões políticas que afetam o cotidiano de milhões de brasileiros, sem deixar de se informar sobre o que acontece no mundo. Além disso, o usuário terá à disposição matérias sobre justiça, saúde, educação, economia, concursos, entretenimento, gastronomia, bem-estar, beleza, moda e comportamento. Também vai conferir as análises exclusivas de um time de colunistas sobre os mais variados temas. Com lingu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Metrópoles's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Metrópoles runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #944C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.