Sampled from 3 of VViS Mobil's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1414F4 accent
#111111 text
VViS Mobil är en väderapplikation speciellt utvecklad av SMHI för Trafikverkets VViS-användare. För att kunna logga in och ta del av alla funktioner krävs det att du har ett giltigt användarkonto för VViS Presentation hos Trafikverket samt att ditt mobilnummer är registrerat på detta användarkonto. VViS Mobil innehåller värdefull väderinformation för dig som håller på med halkbekämpning och snöröjning. Den fungerar som ett komplement till VViS Presentation och innehåller: • Observationer och prognoser för Trafikverkets VViS-stationer. • Vägens yttemperatur • Lufttemperatur • Daggpunktstemperatur • Relativ luftfuktighet • Nederbördsmängd och nederbördstyp • Vindhastighet och vindriktning • Kamerabilder för de senaste 12 timmarna • Radarbilder samt radarprognos.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are VViS Mobil's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VViS Mobil runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1414F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Weather apps approach the same problem? Browse more Weather apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.