Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MS NOW: Live & Breaking News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C0CFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The new MS NOW app gives you more ways to stay informed and connected, without the overwhelm. Stay Informed, Without the Doomscroll Get a curated newsfeed with the day’s most important headlines and videos, all in one place. Unlimited Articles, Exclusively in the App Access all MS NOW articles, available for free on the MS NOW app. Get More Perspective From Journalists You Trust Read trusted reporting, analysis, and opinions from MS NOW journalists and experts. Connect With the Issues That Matter Get breaking news alerts, create an account and follow your favorite MS NOW hosts, get notified about topics you care about, and learn about opportunities to get your questions heard. When You Need a Reset Find meditations designed to help you navigate the day’s news, powered by Calm. *INTRODUCING THE NEW MS NOW MEMBERSHIP* Don’t just watch the news. Participate. Membership…
App details
What you can learn from MS NOW: Live & Breaking News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are MS NOW: Live & Breaking News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MS NOW: Live & Breaking News runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C0CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.