Sampled from 6 of Ualá's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1454 bg
#2E346B
#1C2CCC accent
#FFFFFF text
Imagina todo lo que puedes hacer con tu dinero. Ualá Argentina → Inversiones y dólar: comprá dólar oficial/MEP o podés invertir tu plata en plazos fijos, FCI, bonos, CEDEARs y acciones. → Cuenta remunerada: más usás la app, más rinden tus pesos. → Tarjeta internacional: comprá con tu tarjeta Mastercard y pagá sin contacto con Apple Pay. → Préstamos: simulá tu crédito a medida y recibí la plata al instante. → Ualá Bis: cobrá con comisiones competitivas y ofrecé cuotas con costos más bajos. Ualá México ⇨ Tarjeta de crédito: llévate tu Mastercard con Meses Sin Intereses (MSI) y sin cobro de anualidad. ⇨ Rendimientos altos: haz crecer tu dinero si traes tu nómina o incrementas tus consumos. ⇨ Portabilidad: pasa tu nómina a Ualá y desbloquea el acceso a mejores beneficios financieros. ⇨ Reserva a plazo: aparta tu dinero desde $10 hasta $3,000,000 y recibe ganancias fijas en…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Ualá's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ualá runs a dark set where the background shifts from screenshot to screenshot (first shot #0C1454) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C2CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.