Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Ken's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC3434 bg
#FC5050
#FC7C7C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Experience powerful business journalism that connects the dots with The Ken, India’s pioneering media publication. Read deeply reported, original stories, immersive podcasts, rich infographics, and sharp newsletters from some of the best reporters and writers in the region, to understand not just the news, but why it’s happening and what comes next. Go ahead and subscribe to our top-rate app. You’ll love it because it lets you: Read our stories and newsletters on the go: Browse, search, and save stories and newsletters you want to read while you’re travelling, commuting, or on that flight, even without an active internet connection. Never encounter a paywall once you have a subscription: Paywalled publications need you to be signed in all the time on your browser. On our mobile app, just login once, and it’s there all the time. We deep-link to our mobile app in all the emails we s…
App details
What you can learn from The Ken
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are The Ken's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Ken runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC3434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC7C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.