Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Microsoft Edge's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#548494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Browse with Microsoft Edge, your everyday web browser with built-in Copilot. From finding information to making sense of it, Copilot works alongside you to streamline everyday browsing, so you can turn ideas into action and get it done faster. Copilot in Edge helps you search, browse, and explore, so you can make decisions faster with more confidence, all in one place. Summarize lengthy articles and videos, get answers about what you are browsing, and turn ideas into drafts or images – without breaking your flow. Whether you need a quick answer or deeper help, Copilot in Edge adapts to support how you work, right when you need it. Stay safer with built-in security tools like tracking prevention, AdBlock Plus and Microsoft Defender Smartscreen. When you want extra privacy, switch to InPrivate mode to keep your browsing history protected. Do more with less effort. With Microsoft…
App details
What you can learn from Microsoft Edge
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Microsoft Edge's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft Edge runs a light set with one background colour (#E4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #548494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.