Sampled from 5 of UNESCO Almaty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4474B4 bg
#5E87BE
#5C3C2C accent
#FFFFFF text
The main target audience of the "UNESCO Almaty" mobile application is the latest generation of young women and men who are using only the Apple mobile technologies. The app ability to read the content at any time in offline mode, make it similar to a regular print magazine. The application differs from the UNESCO Office website, mainly by the content of the menu and the way to access and store the data. The new navigation helping in better understanding on the current projects and priorities of UNESCO. Mobile application "UNESCO Almaty" was the first in a series of other products that are planned for a mobile digital library implemented in the framework of the joint program "Improving the welfare and quality of life in the Kyzylorda region through innovative approaches to delivering economic, social and environmental services to the local population, including those most vulnerabl…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are UNESCO Almaty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNESCO Almaty runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #4474B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.