Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of People's Daily's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC3444 bg
#E0505E
#EC8C94 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Read about China right here: As a top Chinese newspaper, People's Daily has dedicated its English-language app to telling China's story and to better communicating with the world. We offer credible policy interpretations and analyses for users trying to know a changing China. Relying on our global staff, the English app also offers a one-stop information platform for international news and events.
App details
What you can learn from People's Daily
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are People's Daily's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: People's Daily runs a dark set where the background shifts from screenshot to screenshot (first shot #DC3444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC8C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.