Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Fresha for customers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#DCF49C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
With 700 million+ appointments booked to date, 100,000 businesses registered and over 450,000 stylists and professionals to choose from, Fresha is the simplest, most reliable way to book salon, beauty, hair, health and wellness appointments near you. FIND & BOOK APPOINTMENTS Book a haircut, massage or wax, discover beauty and spa treatments or even book an appointment for a new tattoo. WHY FRESHA? Discover the best hairdressers, salons, spas and more near you View appointment availability in real-time Book and receive confirmation in an instant Schedule appointments directly in the venue's live calendar via the app Pay after your appointment has completed via the app Cancel, reschedule and rebook with ease Find the best price with exclusive online discounts for off-peak bookings or last-minute reservations Find your way to appointments via built-in map directions So whether you’re …
App details
What you can learn from Fresha for customers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Fresha for customers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fresha for customers runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCF49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.