Sampled from 5 of Madrid Móvil's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043CFC bg
#2757FC
#0C245C accent
#FFFFFF text
Plataforma oficial en la que podrás informarte y realizar gestiones municipales. ¡Madrid en tu mano! Madrid Móvil es la aplicación oficial del Ayuntamiento de Madrid a través de la que podrás informarte y realizar múltiples gestiones municipales. Puedes gestionar, entre otros: TRÁMITES y MI CARPETA: Accede de forma rápida y ágil a todos los trámites electrónicos y Mi Carpeta con un solo clic. CITA PREVIA: Reserva cita presencial para cualquier trámite en cualquier oficina. MADRID ES DEPORTE: Comprar entradas para piscinas, reservar espacios deportivos, reservar sesiones en clases abiertas… todo ello y mucho más, al alcance de un clic. Disfruta del deporte en tu ciudad con Madrid Móvil. AVISOS: Remite de forma ágil y rápida, desde donde te encuentres, avisos e incidencias relativas a limpieza y residuos, recogida de muebles o ropa, mobiliario urbano, alumbrado y otras causas.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Madrid Móvil's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Madrid Móvil runs a dark set with one background colour (#043CFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C245C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.