Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of First Aid - IFRC's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#243C5C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Simple. Free. It can save lives. The official IFRC First Aid app gives instant access to the information you need to know to handle the most common first aid emergencies and safety tips for crisis situation. With interactive quizzes and simple step-by-step everyday first aid scenarios, it’s never been easier to learn first aid. ■ Engaging and active learning, allowing you to see and track your progress, build your knowledge, and increase confidence in your skills and ability to assist in emergencies. ■ Safety tips including water safety and road safety to help you prepare for emergencies. ■ Preloaded content means you have access to all information at any time, even without a cellular or WiFi connection. ■ Interactive quizzes allow you to earn badges that you can share with your friends and share your lifesaving knowledge. ■ Improved multi-lingual capability regardless of the …
App details
What you can learn from First Aid - IFRC
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are First Aid - IFRC's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First Aid - IFRC runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #243C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.