Sampled from 6 of MoveSpring's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#448CFC bg
#5E9CFC
#9CC4FC accent
#FFFFFF text
MoveSpring is a step and activity challenge platform for companies and organizations. Connect a wearable device and compete in step challenges as a group. We offer a variety of challenge modes that offer individual, team and group-based competition. Option to let your users run their own challenges! - Leaderboard - Team Leaderboard - Journey - Streak - Target - Group Journey - Stick to it! - Group Target - Group Target Fundraiser Let participants use their own fitness trackers. We connect with the following devices: Fitbit, Apple Watch, Garmin, Withings, Misfit, iPhone 5S+, Apple Health, Polar, and Xiaomi. Keeping participants engaged is easy with customizable content, chat, and friends. Our simple admin center makes it easy to manage users, create challenges, and run reports.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are MoveSpring's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MoveSpring runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #448CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9CC4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.