Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of LIC Digital's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04549C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
"OFFICIAL IOS APP FROM LIFE INSURANCE CORPORATION OF INDIA" This app is developed for LIC’s esteemed customers. Now all information about LIC products & portal services are at your fingertips. Options for viewing Product information, downloading Plan brochures of LIC, Premium calculator, Benefit illustration, Apply for Policy, LIC Office Locator, etc. The features are as follows:- Sign in using Registered mobile number, Registered email-id View Policies of self, spouse and children Register for e-Services (online service requests) Online Premium payment; Renewal Premium and Top-up Agent Locator Doctor Locator Premium paid statements; Individual and Consolidated Premium Calendar Revival Quotations. Complaint Registration and View Complaint Status Claim status enquiry Loan status enquiry Claim history View Service Request status Email and SMS Alerts Submitting Digital Existence Cer…
App details
What you can learn from LIC Digital
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are LIC Digital's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LIC Digital runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04549C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.