Sampled from 4 of Swapfiets's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#FCD464 accent
#111111 text
Swapfiets is ‘s werelds eerste fietsabonnement. Voor een vast bedrag per maand krijg je een Swapfiets; wij zorgen ervoor dat je fiets altijd werkt! Is er iets mis met je fiets, maak een afspraak met onze app. Je bent welkom in één van onze winkels of we komen binnen 24 uur naar je toe, waar je ook bent in de stad. We fixen of swappen je fiets voor eentje die werkt. Onze app staat klaar om je te helpen! - Nog geen Swapfiets? Meld je aan via onze app! - Licht kapot of lekke band: met onze app plan je in no-time een afspraak in onze winkel of op locatie naar keuze; - Op zoek naar onze winkels: vind de dichtstbijzijnde in onze app en bekijk de openingstijden.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Swapfiets's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Swapfiets runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCD464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.