Sampled from 6 of craigslist's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74146C accent
#111111 text
Reading the caption text from the screenshots in your browser…
All the basics are on craigslist: jobs, housing, furnishings, cars/trucks, goods and services. Save your favorites for later, filter results, set search alerts to get the latest matches sent to you. View your results on a map. Reach a large local audience instantly. Find your next job on craigslist. Part-time jobs. Telecommute jobs. Jobs paid weekly. Entry level jobs. Side jobs. Flex jobs. Gig jobs. Extra money. Save your job search and receive alerts when new jobs match your criteria. Transportation jobs. Restaurant jobs. Computer jobs. Healthcare jobs. High tech jobs. Startup jobs. Creative jobs. Blue collar jobs. Office jobs. Work from home jobs. Driver jobs. Warehouse jobs. Retail jobs. Design jobs. Marketing jobs. Sales jobs. Government jobs. Seasonal jobs. Side jobs. Employers reach millions of local job seekers ready to work. Local applicants. Wide array of job categories. Rea…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are craigslist's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: craigslist runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74146C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.