Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Waitrose & Partners's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CBC24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
New to Waitrose & Partners online? Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link to an existing account via the app. Already shop online with Waitrose & Partners? Sign in using your waitrose.com details and you're good to go. With the app, you can book a delivery or Click & Collect slot, view existing orders, amend orders and search for products with ease. On the move? Start a shop in our app, and complete it at waitrose.com ‒ or vice versa. Your Trolley contents and account details will automatically sync. Are you a myWaitrose member? Leave your physical myWaitrose card at home and still benefit from the same great offers. Scan the digital card in the app at checkout or use it for ScanPayGo. You can also now add your myWaitrose card to your Apple Wallet. Scan and pay in store using your mobile phone with ScanPayGo …
App details
What you can learn from Waitrose & Partners
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Waitrose & Partners's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Waitrose & Partners runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CBC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.