Screenshot style breakdown
Sampled from 6 of Paytm for Business's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#04BCF4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
More than 10 Million businesses trust Paytm for their payments Accept Payments Everywhere Paytm for Business app is the fastest & easiest way to collect payments from customers. If you are a merchant, run a small business, a startup, a freelancer, a shop or a delivery service; then accept payments for your business from millions of Paytm customers. All Payment Methods Accepted Accept payments using any UPI app, Debit/Credit Card, Net-banking & Paytm Wallet. merchants can also accept payments from mobile number, QR code or card machine Request Money through Payment Link Create payment links on Paytm for Business app & collect payments over chat or email with Payment Links. Accept Payments with All-In-One QR Code Get Paytm All-In-One QR Code & start accepting payments for your store. Receive payments from all UPI Apps, Rupay Cards & Paytm Wallet Print or order a QR code & display it next …
App details
What you can learn from Paytm for Business
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Paytm for Business's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Paytm for Business runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04BCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.