Sampled from 4 of 굿웨어몰's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#546C8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
신성통상 공식 온라인몰, 굿웨어몰 굿웨어몰은 의류부터 라이프아이템까지 패션&라이프스타일을 아우르는 쇼핑 플랫폼으로 거듭났습니다. 굿 셀렉션, 굿서비스 굿웨어몰은 당신에게 조금 더 가까이, 즐거운 쇼핑을 위한 여정을 함께 합니다.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 굿웨어몰's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 굿웨어몰 runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #546C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.