Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Doctor Please!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#547484 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Doctor Please! Powered by AXA provides you and your family with on demand access to a team of highly qualified registered doctors. To activate an account, eligible customers receive an access code from their insurance provider to benefit from remote access to doctors who are well-versed in worldwide medicine. The doctors will help better understand your symptoms and how to get the best care available to you - wherever you are in the world. Feel confident that you are getting the best medical care. The following services are available: (1) Video Consultations: book a video appointment with a doctor. (2) Call Me Back: one of our doctors will call you back by telephone. (3) Access to Doctors notes and prescriptions (if applicable)
App details
What you can learn from Doctor Please!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Doctor Please!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Doctor Please! runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #547484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.