Sampled from 6 of Dairy Queen® Food & Treats's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#045CAC bg
#2772B7
#EC3C44 accent
#FFFFFF text
Life’s sweet with the DQ® App! Awesome deals. Great food rewards. Easy ordering. You’re in for a treat. Explore the Menu Check out what's new or easily find your faves before starting an order. Earn Points with DQ® Rewards Treat yourself, then reward yourself! Earn 10 DQ® Points for every $1 spent when you order in the App, online and at a DQ® location. Even earn a sweet surprise on your birthday. Keep earning and redeeming points for delicious food rewards! Available at participating locations. Order Ahead Order right from the App and get your food fast. Enjoy your faves again with one-click reordering. Available at participating locations. Save With Weekly Deals Get access to exclusive new deals every week, like Mobile Monday deals! Available at participating locations. Find Locations Near You Easily favorite and switch locations to find a DQ® restaurant near you and get your f…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Dairy Queen® Food & Treats's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dairy Queen® Food & Treats runs a dark set with one background colour (#045CAC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC3C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.