Sampled from 3 of United App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0464BC bg
#2779C5
#DC2C2C accent
#FFFFFF text
The United app provides Australians with further savings. Exclusive in-app offers - deals you won't find anywhere else Browse offers made just for app members. From shop deals and meal combos - new offers drop regularly. Tap to view, scan to redeem - it's that easy. Updated store locator - find your nearest United The all-new store locator makes it easy to find your closest participating United service station. Search by suburb or postcode, filter by services available, and get directions in one tap. Always know where United is, wherever you are. Built for United members If you haven't registered yet, download the United app today, join for FREE and start saving.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are United App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: United App runs a dark set with one background colour (#0464BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC2C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.